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Expanding the Evidence Base for the Design of Policy Influencing Consumer Choice for Products and Services with Environmental Impacts

 
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Expanding the Evidence Base for the Design of Policy Influencing Consumer Choice for Products and Services with Environmental Impacts

Publication
Citation

Mudgal, Shailendra et al. 2011: Expanding the Evidence Base for the Design of Policy Influencing Consumer Choice for Products and Services with Environmental Impacts [Policy Brief]. Paris: BIO Intelligence Service /psi/Ecologic Institute.

 

How should policy measures that aim at influencing consumer decisions be designed and evaluated? In this policy brief, the authors summarize their findings with regard to the environmental impacts of consumption, using the concept of behavioural economics.

The policy brief is available for download [pdf, 226 KB, English].

Currently, consumer policies are often designed under the assumption of "rational" economic agents.
Language
English
Authorship
Max Grünig
Shailendra Mudgal
Jonathan Bain
Mary Ann Kong
Kurt Muehmel
Ben Shaw
Kate McGeevor
Robin Vanner
Funding
Published by
Year
Dimension
6 pp.
Project
Project ID
Keywords
consumer policy, sustainable choices, purchasing decisions, behavioural economics, social norms