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multEE Communication Strategy

multEE Communication Strategy

This document sets out a detailed strategy for communication and dissemination of information stemming from multEE research and activities. It outlines a plan of dissemination activities aiming at making research outputs available to the relevant target groups by means of appropriate communication tools. By doing so, the strategy serves as the main guiding document with respect to the following aspects:

  • WHAT the multEE project is disseminating (key message),
  • WHO we aim to reach with the multEE project (target groups),
  • HOW to reach these audiences (dissemination channels),
  • WITH WHAT type of materials will the audiences be approached (dissemination materials), and
  • WHEN the different activities will take place (dissemination timeline)

Finally, the evaluation process outlines simple monitoring and evaluation methods, and specifies how risks and difficulties can be addressed. This process is crucial for a successful strategy for communication and dissemination which needs to be regularly reviewed and updated according to new developments in the project.
The information flow among the partners is defined throughout the entire strategy, and each partner is appointed with responsibilities of contributing and furthering the dissemination of project results.


Citation

Mazzetti, Chiara; Prahl, Andreas 2015: multEE Communication Strategy. Communication strategy within the project: Facilitating Multi-level Governance for Energy Efficiency (multEE). Berlin, unpublished.

Language
English
Credits

With contributions by multEE partners.

Funding
Year
2015
Dimension
58 pp.
Project ID
2802
Table of Contents

I Executive Summary
II Introduction
II.I Objectives of WP4 and the Communication Strategy
II.II Key Messages
II.III Consortium Contribution
II.IV Gender Equality/mainstreaming measures in multEE
III Geographical coverage and Stakeholders’ analysis
III.I Stakeholders identification
III.II Stakeholder database
III.III Stakeholder mapping
III.IV Stakeholder engagement
III.V Advisory Board
IV Communication and dissemination Channels
V Online Communication
V.I Website
V.I.I Public area
V.I.II Internal area (Intranet)
V.I.III Online visibility
V.II Social media
V.II.I Twitter
V.II.II LinkedIn
VI Events & Networking activities
VI.I Events
VI.I.I Training and consultation workshops
VI.I.II Follow up events (Get-together or webinars)
VI.I.III Final multEE conference
VI.I.IV Attendance at external conferences and events
VI.II Professional networks
VII Project Visual identity
VII.I Project Logo
VII.II Project Templates
VIII Communication products
VIII.I multEE Flyer
VIII.II multEE Presentation
VIII.III multEE Project Briefing
VIII.IV Infographics
VIII.V Policy Briefs
VIII.VI Project News stories
VIII.VII Publications in academic journals
VIII.VII.I ResearchGate
VIII.VIII Media
IX Project Timeline
X Monitoring and Evaluation
X.I Dissemination activities Report
X.II Project Meetings
X.III News and Media
X.IV Website
X.V Twitter
X.VI ResearchGate
X.VII LinkedIn
X.VIII Events
XI Risk Analysis
XII Annex
Annex A: Provisional Resources Allocation Plan*
Annex B: Sample report on multEE dissemination activities*
Annex C: Gender Equality/Mainstreaming Checklists for Events, Trainings, PR and Media Relations
Annex D: Social media platforms used by the multEE Consortium
Annex E: List of relevant events
Annex F: Project Flyer - EN
Annex G: Project News Story template
Annex H: Provisional Dissemination Strategy Timeline

Keywords
communication concept, communication strategy, Europe, website, online, communication, dissemination, project report, policy brief, event, news, country information sheets, best practice examples, bottom-up calculation method, data acquisition process, IT solutions, multi-level governance, bottom-up monitoring and verification system