This paper provides three recommendations to improve the public acceptance of bio-based products and processes. These recommendations are accompanied by concrete actions and good practice examples, based on stakeholder feedback received during the BIOBRIDGES project (2018-2020), relevant results of other EU-funded projects, as well as the results of a targeted literature review.

What kind of solutions are required to increase the market share of sustainable bio-based and circular products in Germany and Europe? Which products and product properties do consumers demand? What are the innovations that can be developed and what are suitable research and communication strategies? What role do local value chains and markets play? And how does a supportive regulatory environment look like?

On the 13 May 2019, Ecologic Institute organised the workshop "Beyond sectors – chances and challenges of multi-stakeholder collaboration in the bioeconomy" in the context of the 8th International Bioeconomy Conference in Halle (Saale). The aim of the workshop was to discuss the challenges of cross-sectoral, multi-stakeholder cooperation in the bioeconomy as well as potential instruments for their facilitation and to present good practice examples. The workshop was held in German.

BIOBRIDGES's overall aim is to ensure the marketability of sustainable bio-based products by establishing primary partnerships between bio-based industries, brand owners and consumer representatives in cooperation with other stakeholders like local communities, local authorities and industrial actors. The ambition is to create at least two new cross-sector interconnections in bio-based economy clusters.