Framework for Judging Market Potential of Information Products
O'Rourke, Eleanor (ed.) 2014: Report on framework for judging market potential of information products. Deliverable 3.2, Sharing Water-related Information to Tackle Changes in the Hydrosphere – for Operational Needs (SWITCH-ON).
The purpose of the SWITCH-ON Market Analysis Framework (MAF) is to provide developers with guidelines and supplementary resources to support the analysis of new and existing markets for SWITCH-ON products and services. The framework will equip developers with the necessary tools to critically evaluate the potential of identified markets for their products and services and will set the foundations for the development of an appropriate market entry strategy.