The SWITCH-ON Market Analysis Framework
support to European innovators on commercialising water information products
Marchiori Pacheco, Larissa; Gerardo Anzaldúa; Hugh McDonald et. al. 2016: The SWITCH-ON Market Analysis Framework: support to European innovators on commercialising water information products. SWITCH-ON Policy Brief No.1.
This policy brief presents the SWITCH-ON toolbox that guides innovators to identify target markets and select a suitable business model consistently. This toolbox, called the Market Analysis Framework (MAF), has been applied by the developers of the 14 SWITCH-ON open data products and services, making it a tested and validated framework. By promoting demand-driven product development, the MAF can help European innovators increase their chances of achieving commercial success, ultimately contributing to the region's smarter, more sustainable, and more inclusive future economy. The SWITCH-ON Policy Brief No.1 is available for download.