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Development of the BRIGAID Market Analysis Framework (MAF+)

 
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Development of the BRIGAID Market Analysis Framework (MAF+)

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Citation

Anzaldua, Gerardo and Hugh McDonald (2017): Report on the development of the BRIGAID Market Analysis Framework (MAF+). Berlin: Ecologic Institute.

Successful innovations require more than a great idea and technical expertise – they need a market. The BRIGAID Market Analysis Framework (MAF+) aims to support innovators to identify market opportunities, tune their innovations to meet actual market needs, and develop their business strategy. This document proposes how an innovator, a supporting partner, and an observer (i.e. the intended users of the MAF+) will interact with the online portal. The aim is to clearly lay out the path these users will follow and define the required software functionality at each step of the assessment. The document served as a blueprint to guide the web development of the MAF+ online portal. Detailed explanations of the 12 exercises are included in the annex, which compiles the draft templates used to inform the development of the portal. The report is available for download.

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Language
English
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Contributors
Anouk Vieveen (Ecologic Institute)
Achilleas Vasilopoulos (ICRE8)
Marco Harman (internal reviewer) (HKV)

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Dimension
84 pp.
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Table of contents
Keywords
capacity building, competitiveness, support to innovation, guidance, market analysis, marketing, business development, business strategy, business plan, innovation, uptake, road to market, climate innovation, climate change adaptation, disaster risk reduction, droughts, floods, extreme weather
Online collaboration, portal, application