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Bringing Creativity and Beauty to Europe's Green Transition

© Ecologic Institute 2024


Bringing Creativity and Beauty to Europe's Green Transition

Thirteenth episode of the podcast "Green Deal – Big Deal?"


Ecologic Institute 2024: Bringing creativity and beauty to Europe's green transition. Online:

In this episode of Green Deal – Big Deal we discuss what mud houses, 3D printers and beauty have to do with Europe's journey to becoming a climate-neutral continent.

Specifically, we speak with Alina Ujupan, part of the team behind the European Commission's New European Bauhaus Initiative and Edouard Cabay, winner of a recent New European Bauhaus prize for Spain’s first 3D printed building using earth.

The New European Bauhaus Initiative integrates science, technology, art, culture and community participation to propose a sustainable, beautiful, and inclusive future for the European Union. Our guests discuss with hosts Ewa Iwaszuk and Aaron Best the critical role of creativity and interdisciplinary collaboration in addressing environmental and social challenges, highlighting the initiative's impact on urban and community development, policy, and investment in sustainable projects.

The episode explores the significance of the New European Bauhaus in addressing environmental and social challenges, the role of innovative building techniques in sustainable architecture, and the importance of community involvement in the green transformation process. Our guests explain the power of creative thinking and interdisciplinary collaboration in tackling some of the most pressing challenges of our time and discuss how a blend of high-tech and low-tech solutions, coupled with a focus on local materials and community engagement, can lead to groundbreaking advancements in sustainable living and architecture.

Listen now

New episodes will be released every month and can be accessed directly below or streamed on popular podcast platforms, such as SpotifyApple PodcastsDeezerGoogle Podcasts or Amazon Music. Check out the Green Deal – Big Deal? website for more information on the podcast and webinar series.

Webinar series

Listening to our podcast is nice, but not enough for you? You are in luck! In addition to the podcast series, we organized a series of eight online events, targeting young Europeans aged 18-35. The recordings of all webinars are available online.

Join us and our invited experts. We are keen to hear your questions, suggestions and ideas and discuss them together. Are you on board? Sign up for our mailing list to stay up to date with upcoming podcasts.


More content from this project


Concept and Content: Aaron Best, Ewa Iwaszuk (Ecologic Institute)
Technical implementation and Communication: Chiara Mazzetti (Ecologic Institute)
Sound: Lena Aebli (Ecologic Institute)
Hosts: Aaron Best, Ricarda Faber
Interview partners: Alina Ujupan (Joint Research Centre, European Commission) and Edouard Cabay (Institute for Advanced Architecture of Catalonia (IAAC))

Published by
39:21 min
Project ID
Science, technology, art, culture, community participation, community development, investments, sustainable projects, environmental and social challenges, innovation, architecture, green transformation, creative thinking