Results of a study on the positive effects of the ecological tax reform were presented to the public on Tuesday, 16 November 2004 in Berlin. Along with a number of enterprises that reported on their experiences, the President of the Federal Environmental Agency, Prof Dr. Andreas Troge and eco-tax experts Dr. Reinhard Loske (Bündnis 90/Die Grünen) and Michael Müller (SPD) discussed the continuation of the ecological tax reform with political experts and representatives of non-governmental organisations and trade associations.

The study, conducted by Ecologic Institute on behalf of the German Federal Environmental Agency, emphasised the reform’s impact on the private sector, with particular regard to enterprises which have successfully adjusted to the changes and have profited from it, e.g. by implementing strategic business models, developing new markets or introducing new technologies, products and services. Furthermore, the effects of the reform on private households were analysed.