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Framework for Judging Market Potential of Information Products

Framework for Judging Market Potential of Information Products

Ziel dieser SWITCH-ON-Marktanalyse-Leitlinie (MAF) ist es, Entwicklern eine Leitlinie und ergänzende Ressourcen zur Verfügung zu stellen, um die Analyse neuer und bestehender Märkte für SWITCH-ON-Produkte und Dienstleistungen zu unterstützen. Diese Leitlinie erleichtert Entwicklern die kritische Bewertung des Potenzials der identifizierten Märkte und Dienstleistungen und unterstützt sie bei der Entwicklung einer geeigneten Markteintrittsstrategie.


Zitiervorschlag

O'Rourke, Eleanor (Hg.) 2014: Report on framework for judging market potential of information products. Deliverable 3.2, Sharing Water-related Information to Tackle Changes in the Hydrosphere – for Operational Needs (SWITCH-ON).

Sprache
Englisch
Finanzierung
Jahr
2014
Umfang
59 pp.
Projektnummer
2732
Inhaltsverzeichnis

Executive Summary
1 Introduction to the SWITCH-ON Market Analysis Framework
1.1 Purpose
1.2 How to use the framework
1.3 Roles and responsibilities
Part I – Exploration and review of the markets for SWITCH-ON products and services
2 Market Definition
2.1 Definition of the overall market for the SWITCH-ON project
2.2 Definition of sub-markets
3 Market Intelligence
3.1 Exploration of the Market for Water Information Products and Services in the EU
3.1.1 Political Factors
3.1.2 Legal Factors
3.1.3 Economic Factors
3.1.4 Socio-cultural Factors
3.1.5 Technological Factors
3.1.6 Environmental Factors
Part II – Tools for the collection and assessment of target market data
4 Market Segmentation
4.1 Defining the segments
4.2 Selecting target groups
5 Market Analysis
5.1 Secondary research
A note on primary research
5.2 Estimating the potential size of the target market
5.3 Analysing trends and responding to opportunities and threats
5.4 Calculating the market growth rate
5.5 Competition and profitability
Competitor Identification Framework
Competitive Strength Heatmap
Porter’s Five Forces
Cost-Volume-Profit Analysis
5.6 Marketing communication
5.7 Assessment of risks
Ansoff Matrix
Risk Matrix
6 Lessons Learned
References

Schlüsselwörter
Europe, Market analysis